Consumer perceptions of Amazon private-label brands
WE ASKED 1,000 CONSUMERS ON THE AYTM PLATFORM
AND HAD INSIGHTS IN JUST 24 HOURS
Amazon has been expanding its private-label business since 2009 and now has at least 118 private-label brands. But what do consumers think of these brands? Are they even aware of them? And what’s driving purchase intent?
We launched a survey to 1,000 Amazon shoppers and got the results back in less than 24 hours by using the aytm platform.
