Originally recorded September 2024. Now available on-demand.
Understanding your customer is paramount. Market segmentation is a powerful tool that enables organizations to connect more efficiently and effectively with their target audience, ultimately leading to better business outcomes.
Join us as we discuss the value of conducting a data-driven market segmentation for your business, including benefits and use cases, best practices, and real-world examples.
Here’s what to expect:
Gain a practical understanding of segmentation and how it can be used to develop deep and actionable insights about your target market.
Learn ways to apply a segmentation practically to your business, whether you work in Product, Marketing, Customer Experience, Sales, or Business Strategy.
Set yourself up for success by reviewing critical Dos and Don’ts of Segmentation research.
Explore a case study presented by aytm, illustrating the practical application and impact of effective segmentation.
