The art and science of market segmentation
A DATA-DRIVEN APPROACH TO AUDIENCE UNDERSTANDING
Originally recorded September 2024. Now available on-demand.
Understanding your customer is paramount. Market segmentation is a powerful tool that enables organizations to connect more efficiently and effectively with their target audience, ultimately leading to better business outcomes.
Join us as we discuss the value of conducting a data-driven market segmentation for your business, including benefits and use cases, best practices, and real-world examples.
Here’s what to expect:
- Gain a practical understanding of segmentation and how it can be used to develop deep and actionable insights about your target market.
- Learn ways to apply a segmentation practically to your business, whether you work in Product, Marketing, Customer Experience, Sales, or Business Strategy.
- Set yourself up for success by reviewing critical Dos and Don’ts of Segmentation research.
- Explore a case study presented by aytm, illustrating the practical application and impact of effective segmentation.