Charting your career roundtable webinar

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Charting your career

ROUNDTABLE ADVICE FOR MARKET RESEARCH PROFESSIONALS

Now available on-demand!

The market research landscape is changing rapidly. To grow your skills and become a research rockstar, it’s never been more important to stay up to date on the latest trends, in-demand skills, and technology developments.

Join us for a conversation with a brand-side insights leader responsible for hiring and nurturing top talent, a seasoned MMR professor helping students grow their skills and land their dream role, and a supplier-side executive focused on enablement programs that take your research, design, and analysis skills to the next level.

Who this webinar is great for:

  • The market research  leaders of tomorrow
  • Those in research roles hungry to advance their careers
  • Recent graduates who want to break into  the space
  • Anyone looking to pivot their career into research
  • Curious, ambitious, and hardworking insights-seekers

View the recording of this exciting discussion and get expert answers to all of your questions during the live Q&A session that follows. 

Learn more about our speakers below.

About the speakers

Kerry Sette

Kerry Sette, Vice President, leads consumer insights and research for Voya Financial. She specializes in strategic brand research, cultural and consumer insight with over 20 years of in-depth experience across all phases of international qualitative and quantitative research. She began her career at VMLY&R specializing in brand evaluation and strategy leading the world’s largest global brand study in over 40 countries. She later worked for an international consulting firm where she professionally moderated and conducted multi-country qualitative research studies in over 20 countries. Prior to joining Voya, Kerry led large teams of consumer insights specialists and brand planners for Hill Holliday and Ogilvy. Kerry has been quoted by Ad Age and Bloomberg Businessweek for using controversial techniques within her qualitative work. She is an expert in all types of research ranging from consumer segmentation, advertising testing, brand tracking, discrete choice/conjoint, traditional/digital/social media measurement, PR/thought leadership to ethnography. Kerry is a graduate of Hofstra University, where she received her Master’s Degree with High Distinction in Industrial Organizational Psychology.

Marcus Cunha Jr.

Marcus Cunha Jr. is Professor of marketing at the University of Georgia (UGA) and the Director of the UGA’s Master of Marketing Research (MMR) program. His research focuses on cognition, judgment, and decision making as applied to understanding issues in pricing and branding. Dr Cunha’s research has been published in premier research journals such as the Journal of Consumer Research, Journal of Marketing Research, Marketing Science, and Journal of Marketing. He teaches MBA, MMR, and PhD students at UGA. He was awarded the college wide Outstanding Faculty Award for Teaching Excellence and the Hugh O. Nourse outstanding MBA teacher award by the Terry College of Business. Dr. Cunha also teaches the topics of statistical analysis, consumer behavior, behavioral economics, and media effectiveness research to large corporations such as Chick-fil-A, Lowe's, and Assurant, the Georgia Banking Association, and the Advanced School of Marketing Research (American Marketing Association). He has conducted consulting projects for multinational corporations both in the USA and in Brazil and has trained research executives in both countries.

Stephanie Vance

As VP of Research and Client Enablement, Stephanie leads the client supporting teams at aytm, including Client Support and Success, Learning Enablement, Research Services, and our nascent Solution Strategy vertical. Prior to joining Aytm in 2015 as Director of Research, Stephanie spent significant time both on the supplier side of MR, conducting quant and qual research, and on the client side in Consumer Insights at a F100 tech company. Stephanie got her start in academic research, earning a PhD in experimental psychology while conducting research on implicit cognition.

Eliza Jacobs

Eliza Jacobs is the Sr. Learning Enablement Manager at aytm. Working within the learning and enablement group, Eliza partners on the creation of learning programs and content that serve both internal teams and external clients. She authors original learning content pertaining broadly to quantitative market research, but also shows how these principles and best practices apply when leveraging aytm's technology. Eliza has over fifteen years’ experience in market research and was most recently the Director of Consumer Insights & Analysis at PBS (Public Broadcasting Service) where her research measured audience behavior and preferences. Eliza is a graduate of Georgetown University, where she received a Master’s Degree with Distinction in Communication Culture and Technology.