Recorded May 2024. Now available on-demand.

While “Sephora Kids” might be making waves online, the story isn’t quite what it seems at first glance—it goes much deeper. Generation Alpha isn’t just participating in the beauty and skincare market—they’re redefining it. Surpassing all other age groups, these tweens and teens have made quite the impact, purchasing $4.7 billion within the past year.

Want to learn more about this growing market?  Join our webinar to:

  • Gain insights into the skincare and beauty trends that are capturing the hearts of 9 to 15-year-olds, and discover the brands that are at the forefront of this wave.
  • Understand how parents view these trends in terms of their impact and staying power. 
  • Learn about the strategies retailers and brands should adopt to resonate with this increasingly influential demographic and their parents.

Can’t attend the live session? No worries! Register anyway to ensure you get the on-demand recording as soon as it’s available.