With aytm’s advanced platform, the pathway to insights ownership has never been so illuminated. This 29-page guidebook is designed to help illuminate pathways towards true research agility.

Learn how to:

  • Find clarity in the purpose of your survey
  • Put yourself in your respondent's shoes
  • Let thoughtfulness drive precision
  • Be exhaustive, not exhausting
  • Add complex logic to streamline the experience 
  • Avoid common DIY traps and landmines


A sneak peek of the full deck: