INSIGHTS AND INNOVATION FROM OUR CELEBRITY BRAND STUDY
Now available on demand.
Originally recorded Tuesday, September 9th 2025
In the billion-dollar world of celebrity brands, what separates a breakthrough from the buzz? The answer lies deeper than data points—it's in the nuanced stories consumers tell.
Join us for a special session where we unpack the fascinating results of our "Decoding fame" study, originally presented in partnership with Revlon at Quirks NY. We’ll move beyond the headlines to explore the human side of the data, and we'll take you behind the scenes to see the innovative research technology that made these deeper insights possible.
What you'll discover:
The anatomy of influence: Explore the fascinating ways consumers differentiate celebrities and influencers, based on the study's key findings.
The authenticity equation: Unpack why brand ownership is seen as the most powerful signal of authenticity by 44% of consumers.
A look behind the curtain: Get an inside view of how Conversation AI conducted nearly 100 automated, one-on-one interviews to reveal the story behind the stats.
