Tuesday August 26th | 1pm ET / 10am PT

Celebrity brands are everywhere, creating a billion-dollar buzz in the beauty aisle and beyond. But what sparks the connection that turns a curious shopper into a loyal fan? Is it fame, followers, or a formula that goes much deeper?
 
Let’s journey beyond the hype together in this collaborative webinar with our friends at Revlon. We’re opening up the findings from our "Decoding fame" study to explore the human stories behind the data. We’ll move past assumptions and into the hearts and minds of consumers to see how they navigate the worlds of celebrity and influencer-led brands. It's a session for the curious, the brand builders, and the marketers ready for a fresh perspective.

What you'll discover:

• The anatomy of influence: We’ll explore the fascinating ways consumers differentiate celebrities and influencers and what that means for your brand’s strategy.
• The authenticity equation: Let’s unpack why brand ownership is seen as the most powerful signal of authenticity by 44% of consumers, and how genuine involvement builds unbreakable trust.
• Beyond the endorsement: We will discuss why retail fundamentals like price and quality are ultimately the heroes of the story, driving memorable experiences long after the initial launch.
• A spark for your strategy: Walk away with imaginative, data-backed ideas on how to harness the right kind of star power to build connections, innovate products, and create brand magic.