Speaker: Andrew Konya, CEO, Remesh

To kick off the morning, Remesh CEO Andrew Konya will discuss the company’s work with the United Nations, including peacekeeping efforts. He will also deep dive into how that research process has informed his ideas on broader applications of market research for good. 

Speaker: Chris Plating, Chief Strategy Officer, EP+Co

If your brand tracker is your best friend, you can enjoy your coffee in peace.  But, if you’re tired of long reports that are devoid of insight, join the brave few who are trading in clunky, high-cost research projects in exchange for an ongoing practice of listening to your consumers to help guide everything from product development to creative messaging.  Ready for Step 2?

Speaker: Adam Hagerman, Senior Manager, Brand Strategy & Insights, Indeed

The benefits of implementing DIY research within an insights organization are well-known. DIY empowers insights teams with agility and independence to curate surveys and survey results however they see fit, and (of course) more room in the budget for more research. 

Despite these benefits, though, many organizations are still weary to adopt DIY research strategies because of a glaring hurdle that can’t be ignored - traditional research firms know what they’re doing and they know how to do it well!

In today’s day and age of budget cuts and an ever-growing need for speed though, the option to do everything through a research firm may not be available to many teams.

At Indeed.com, Adam Hagerman and his team have moved closer to a comprehensive in-house research team through DIY strategies that enable them to move faster and do more with variable budgets. After traditionally used market research firms, though, there was a learning curve. Tune into this session to hear all about the lessons learned at Indeed.com.

Speaker: Shannon Hogan, Founder & CEO, Hogan Market Research

We’ve all done research we can’t wait to tell everyone about around the Thanksgiving table...and we’ve all done research we forget the minute we hit “send” on the summary. Sit back and enjoy 30 minutes of tantalizing tales from the trenches, tips, tricks and watch-outs from 12-year CPG veteran Shannon Hogan on what makes good research good. You’re guaranteed two things; a laugh and at least one idea that will serve you in your quest to do good market research.

Speaker: Eileen Rozic, EVP of Global Sales, Aytm

Join aytm's lounge for access to a live Q&A and networking.

Speaker: Megan Springmeyer, Director of Customer Success, CINT

Join CINT's lounge for access to a live Q&A and networking.

Speaker: Kristi Zuhlke, CEO & Founder, KnowledgeHound

Join Knowledgehound's lounge for access to a live discussion with Q&A and networking.

Speaker: Matt Broadway, Sales Director, Remesh

Join Remesh's lounge for access to a live Q&A and networking.

Speaker: Steve Nadler,  VP of Product and Marketing, CamelBak

With the ease of conducting market research in today's digital world, understanding how to ask the right questions is critical. Because asking the right question and using the right question type leads to better research outcomes. In this session, Steve will highlight how the use of specific question types can skew the results of a survey. He'll also offer some best practices to implement into your survey design process to derive maximum insights.

Speaker: Nick Gezzar, Associate Brand Manager, Lindt

Not every marketing department has a dedicated insights team. In this presentation Nick Gezzar will describe his team’s methods for generating consumer insights at a mid-size company in the food industry.

Speakers: Taryn Prince, Senior Research Strategist & Nicole Alaniz, Marketing Analytics Specialist, VSP Global

Like many other insights professionals, Taryn Prince and Nicole Alaniz from VSP Global have time and time again faced the challenges that come along with supporting a global organization with customer data. One of the greatest challenges can often be boiled down to too many groups working on too many equally important projects.

At VSP Global, Taryn and Nicole’s insights team supports a multitude of departments including (bot not limited to) sales, competitive intelligence, marketing, etc. Nicole and Taryn knew that in order to bring their data even more to life, they needed to synthesize and support it with various data sets gathered by other departments.

In order to accomplish this, Nicole and Taryn got creative with how they’re leveraging their current tech stack. Notably, they are combining two technologies that house all of their competitive intelligence and customer data respectively.

Join this session to learn more about how they’re transforming their tech stack, how this enables them to better support their business partners, and what the road ahead looks like for them as they continue down the path of data synthesis.

Speaker: Shrutee Gondha, Innovation Manager, Behr

Topics covered:

- Use of mobile ethnography instead of traditional

- More 1 on 1 consumer interviews via Zoom

- Increase in usage of online survey tools for new concept testing

- Ideation/brainstorming via collaborative online mind-mapping platforms

Speaker: Priscilla McKinney, CEO, Little Bird Marketing

Think Martha Stewart or Joanna Gaines and immediately you know that personal and professional branding have become increasingly intertwined. But what is the case for personal brands when you're not the face of a company? Practically speaking, if you are not actively engaged in building your personal brand one is being assigned to you. In this thought provoking keynote you'll challenge what you think about developing your personal brand as an insight professional. Get ready for a mindset shift and helpful tips and next steps to build a powerful personal brand.  

Grab your "Market Research Mule" or your mocktail and sip along to the evening's entertainment.  Join aytm as we recap on day one of the insighter conference. Network with likeminded insights professionals - building new relationships and strengthening existing ones.

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Speaker: Joe Razza, Head of Product, KnowledgHound

Speaker: Sarah Snudden, VP Digital Transformation, Aytm

Speaker: Sarah Howe, Strategic Insights & Analytics, Johnson & Johnson 

In industries with complex rules and organizations with non-traditional hierarchies, gaining access to your ideal audience isn’t always easy or possible. In this webinar, Sarah Howe explores ways the Johnson & Johnson insights team has used consumer feedback to understand other customer relationships. Whether in pharmaceuticals or food & beverage, understanding the consumer journey is not free of obstacles, especially when it’s online. Sarah will also discuss how her team leveraged research from consumers for unique purposes, all while maintaining the brand’s professional equity and staying true to Johnson & Johnson’s mission.

Takeaways:

- Recycling and reusing insights for multiple purposes

- Navigating hard-to-reach groups with non-traditional research methods

- Incorporating professional expertise into the insights process

Speaker: Heather Dallam, Global Fuels Market Research & Data Analytics Manager, ExxonMobil

Sometimes life doesn’t follow the carefully planned out journey we hoped, and it’s in these moments we can choose lemons or lemonade.  Hear more about how ExxonMobil found the benefits DIY research can go beyond just saving money and time---it can also give others in the organization a whole new appreciation for research, bring them closer to the consumers, and foster a more collaborative team environment.

Speaker: Rachel Gruber, Founder, Tempo Consulting 

Brands may focus on learning from their consumers, but how do you make sure those insights actually drive an impact? Learn how you can better leverage consumer data and insights to impact your go to market strategy, media plan and retail execution (both in store & online).

Speaker: Kandice Coltrain, VP Business Development, Aytm

Join aytm's lounge for access to a live Q&A and networking.

Speaker: Megan Springmeyer, Director of Customer Success, CINT

Jonathan Burman, Human Capital Investor, The Best Workplace, LLC

Insight goes by many names: Discovery, epiphany, eureka, aha … and sometimes uh-oh or D’oh if you are Homer Simpson.  The meaning of the word has shifted over time from a mysterious “mental vision” to a “penetrating understanding into character or hidden nature” and now to a marketing definition, “a truth which until now has not been leveraged, but if leveraged will generate revenue” (Morgan Shorey).  No matter which definition you prefer, there are challenges in obtaining personal or marketing insights that neuroscience is just beginning to understand. 
In this talk, we will discuss the confounds to personal and marketing insights and how we can overcome them.  We will explore the root of human decision-making called the “Motivational Triangle”, and how it creates bias/ preference, irrationality, and often blocks our ability to see things clearly.  We will then discuss how we can overcome these human tendencies to become more effective at generating insights.

Key takeaways:

1. 90% of our decisions are subconscious

2. Our motivation to pursue pleasure, avoid of pain, and conserve energy limit our insight ability

3. Through focused practice we can train our brains and our organizations to become more open to insight

Speaker: Chris Fenlon, Enterprise Account Executive, KnowledgeHound

Join Knowledghound's lounge for live access to  a discussion with Q&A and networking.

Speaker: Rob Rocco, Senior Sales Director, Remesh

Join Remesh's lounge for access to a live Q&A and networking.

Speaker: Melissa Gonsalves, Co-Founder & Director, CORE

In this session, I will be bringing to life the hard facts about how unequal the world currently is. This will be cross-sectional and cover elements from within the industry and outside and thinking points on how best to foster real change in the market research industry and what that change looks like.

Speaker: Steve Orebaugh, SVP, Global Supply, CINT

Quality is not the sole responsibility of one link in the supply chain. In this session we will break down the definition of quality. We will explore the spectrum of ownership and how each part plays an important role in our ability to recognize and combat quality issues. We will outline how advancements in technology is making our job easier, but still recognize that Quality is hard work. Quality is a moving target, the job will never be done. However with effort and vigilance we can improve our response. Looking forward to sharing how Cint sees quality.

Speakers: Lev Mazin, CEO, Aytm 

Krish Menon, CEO, Phenomenon

Listen to aytm CEO, Lev Mazin chop it up with an old friend: Phenomenon CEO, Krish Menon as they discuss how the agency has leveraged consumer insights to help launch, re-launch, build and re-build some of the world's most iconic brands.

- Learn how the creative think-tank and ideation agency got started using consumer insights. 

- Listen to the story of how Phenomenon helped evolve the aytm’s technology to better suit unique agency requirements.  

- Discover how Phenomenon uses aytm as a white-labeled solution to support its clients’ needs while maintaining control of the brand’s image. 

- Hear Krish’s take on how insights are changing and evolving for Phenomenon’s clients.

Speaker: Stephanie Vance, VP Research, Aytm

In this session, Stephanie will explore consumer trends over the past six months through both a quantitative and qualitative lens. She’ll dive into Americans’ changing perceptions and behaviors over the course of the Covid-19 pandemic, both as consumers and simply as humans seeking to adjust to extraordinary circumstances. Along the way, she’ll discuss strategies for adaptability during these changing times – both for consumers and the researchers who study them.

Speakers: Lev Mazin, CEO

Dale Gilliam, Director of Product Strategy, Aytm

Aytm Co-founder & CEO, Lev Mazin, and Director of Product Strategy, Dale Gilliam, will explore the issue of response-level data quality and share a completely new approach to combating crappy data. Data Centrifuge, Aytm’s automated data cleaning engine, features a spectrum of vectors that analyze respondent behavior, automatically identifying factors that affect the integrity of survey responses — while recognizing the good completes. Sophisticated algorithms analyze patterns, spotting anomalies in the data — some of which would be invisible to human analysts. This must-attend demo is ideal for researchers who have grown frustrated by increasing online fraud, which compromises panel data quality.

Speakers: Michelle Gansle, Senior Director, Foresight, Innovation & Growth Insights, Mars Wrigley

Kristi Zuhlke, CEO & Co-Founder, KnowledgeHound & 

Sarah Snudden, VP Of Digital Transformation, Aytm

Grab your favorite beverage and join us for a great virtual book club conversation. We will discuss books that have inspired us in work, in life--and in our work life. Bring your own ideas and join the chat. There's always room in your life for the next great reading inspiration.

Close out the conference with Insightful Margarita cocktails! Join us in a toast to two exhilarating days of endless inspiration from the best minds in the consumer insights industry.

What's in an Insightful Margarita you ask?

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