--- title: Inisights-that-Work-2021 description: How the Product and Consumer Sciences Team at Kimberly-Clark Conducts Advanced Research at Lightning Speed --- [![logo](https://insights.aytm.com/hs-fs/hubfs/logo.png?width=267&height=92&name=logo.png "logo")](https://aytm.com/) - [CONTACT US](https://aytm.com/resources/contact-us) - [![](https://insights.aytm.com/hubfs/Phone14.svg)](tel:1-415-364-8601) - [![](https://insights.aytm.com/hubfs/Email14.svg)](mailto:support@aytm.com) ## Insights that Work Case Study 2021 # **How the Product and Consumer Sciences Team at Kimberly-Clark Conducts Advanced Research at Lightning Speed** CPG heavyweight Kimberly-Clark is a big believer in giving consumers options via choice-based methodologies. Regularly conducting experiments using Conjoint, MaxDiff, and TURF analysis, the team needed a robust research solution with the ability to handle rigorous data collection and analysis.  But like most organizations today, they also needed a way to deliver insights faster and within a limited budget, without compromising quality. In this session with Senior Statistician, Andrew Basehoar you'll learn: - How the Product and Consumer Sciences Team at Kimberly-Clark was able to increase its speed to insight, despite having less time and resources - The value of choice-based experiments  - The importance of selecting a consumer insights platform that gives you visibility into your raw data and clear explanations of how it achieves complex statistical calculations  - The benefits of collaborating with an agile research partner with a flexible service model that includes DIY, assisted services, and consultations **DISCOVER THE AYTM DIFFERENCE** Cleaner Data → Smarter Decisions → Faster Growth [![Get Started](https://no-cache.hubspot.com/cta/default/5412639/d836e1fc-7d9f-4f66-bdf4-65bf5ce7b54a.png)](https://cta-redirect.hubspot.com/cta/redirect/5412639/d836e1fc-7d9f-4f66-bdf4-65bf5ce7b54a) - [![](https://insights.aytm.com/hubfs/2020-AYTM/Logos/Facebook.png)](https://www.facebook.com/AskYTM/) - [![](https://insights.aytm.com/hubfs/2020-AYTM/Logos/Twitter.png)](https://www.twitter.com/AskYTM) - [![](https://insights.aytm.com/hubfs/2020-AYTM/Logos/Linkedin.png)](https://www.linkedin.com/company/aytm) [www.aytm.com](https://aytm.com/) 3000 Atrium Way Ste 260 Mt. Laurel NJ 08054 © 2020, Umongous, Inc. All rights reserved.