How the Product and Consumer Sciences Team at Kimberly-Clark Conducts Advanced Research at Lightning Speed
CPG heavyweight Kimberly-Clark is a big believer in giving consumers options via choice-based methodologies. Regularly conducting experiments using Conjoint, MaxDiff, and TURF analysis, the team needed a robust research solution with the ability to handle rigorous data collection and analysis.
But like most organizations today, they also needed a way to deliver insights faster and within a limited budget, without compromising quality. In this session with Senior Statistician, Andrew Basehoar you'll learn:
- How the Product and Consumer Sciences Team at Kimberly-Clark was able to increase its speed to insight, despite having less time and resources
- The value of choice-based experiments
- The importance of selecting a consumer insights platform that gives you visibility into your raw data and clear explanations of how it achieves complex statistical calculations
- The benefits of collaborating with an agile research partner with a flexible service model that includes DIY, assisted services, and consultations