Marketing shouldn’t be a guessing game. That’s why gathering insights into your target audience is so important. And with the right approach, surveys can be a powerful way to get to know your customers, examine your market landscape, test creative concepts, and more.

But they can also be daunting. And while most marketers have a wide set of skills, building, launching, and analyzing surveys may not be among them. Or maybe it’s just been a while and you could use a refresher to jog your memory and get back up to speed.

This guide contains step-by-step instructions and tips and tricks for:

  • Project planning and preparation
  • Selecting your audience
  • Questionnaire design
  • Survey programming
  • Data analysis
  • Finding and sharing the story

Oh, and we also included some additional educational materials throughout the guide for continued learning. 

Tackle your next research project with confidence.