COVID-19 Pandemic Impact on US Consumers

The COVID-19 global pandemic is changing the US consumer landscape. To understand these changes and how they affect our clients, aytm is conducting a weekly tracking study, which focuses on consumer attitudes and perceptions of the virus, its impact on their daily lives, changes in purchase and consumption behavior, and their outlook on the future.

Weekly Tracking Study Results

The fifth wave of aytm’s COVID-19 Consumer Tracker was fielded Thursday, April 16, 2020 – Friday, April 17, 2020, using aytm’s survey platform and proprietary panel PaidViewpoint.

Wave over Wave Trends found in the report include:

  •   COVID-19 Awareness, Concern

  •   Perceived Severity

  •   Anticipated Change in Next 30 Days

  •   Employment and Financial Impact

  •   Estimated “Back to Normal” Timeline

Key findings:

  • Beyond the obvious social distancing measures, Americans are also coping with the pandemic’s effects by cutting back on discretionary spending (85%).

  • Pantry loading is on the rise this week as more and more consumers are unnerved by product shortages.

  • More consumers are reducing their digital and print media subscriptions as they look for ways to reduce spending.


For detailed results, check out the report.

Have any questions? Contact us