COVID-19 Pandemic Impact on US Consumers

The COVID-19 global pandemic is changing the US consumer landscape. To understand these changes and how they affect our clients, aytm is conducting a weekly tracking study, which focuses on consumer attitudes and perceptions of the virus, its impact on their daily lives, changes in purchase and consumption behavior, and their outlook on the future.

Weekly Tracking Study Results

The third wave of aytm’s COVID-19 Consumer Tracker was fielded Thursday, April 2, 2020 – Friday, April 3, 2020, using aytm’s survey platform and proprietary panel PaidViewpoint.

Wave over Wave Trends found in the report include:

  •   COVID-19 Awareness, Concern

  •   Perceived Severity

  •   Anticipated Change in Next 30 Days

  •   Employment and Financial Impact

  •   Estimated “Back to Normal” Timeline

Key findings:

  • Discretionary spending continues to fall as consumer confidence slides.

  • As product shortages become more prevalent and consumers seek ways to reduce their spending, brand switching behavior is relatively high in several categories - most notably cleaning products.

  • Job losses continue to mount, and are now significantly higher than when the tracker began.

  • Nearly 9 in 10 Americans have faced a product shortage as a result of the COVID-19 pandemic, a significant increase from the previous week. 


For detailed results, check out the report.

Have any questions? Contact us