COVID-19 Pandemic Impact on US Consumers

The COVID-19 global pandemic is changing the US consumer landscape. To understand these changes and how they affect our clients, aytm is conducting a weekly tracking study, which focuses on consumer attitudes and perceptions of the virus, its impact on their daily lives, changes in purchase and consumption behavior, and their outlook on the future.

Weekly Tracking Study Results

The sixth wave of aytm’s COVID-19 Consumer Tracker was fielded Thursday, April 23, 2020 – Friday, April 24, 2020, using aytm’s survey platform and proprietary panel PaidViewpoint.

Wave over Wave Trends found in the report include:

  •   COVID-19 Awareness, Concern

  •   Perceived Severity

  •   Anticipated Change in Next 30 Days

  •   Employment and Financial Impact

  •   Estimated “Back to Normal” Timeline

Key findings:

  • About half of Americans expect the situation to improve in their local communities within the next 30 days, but the number of those who believe the situation will improve in the US overall falls to 43% as national optimism wains.

  •  Fewer Americans report cutting back on discretionary spending this week, but 80% continue to do so.

  • Among those consumers who have purchased alternative brands due to the effects of the pandemic, only around half indicate they will return to their previous brands once the pandemic calms.


For detailed results, check out the report.

Have any questions? Contact us