The COVID-19 global pandemic is changing the US consumer landscape. To understand these changes and how they affect our clients, aytm is conducting a weekly tracking study, which focuses on consumer attitudes and perceptions of the virus, its impact on their daily lives, changes in purchase and consumption behavior, and their outlook on the future.
Weekly Tracking Study Results
The seventh wave of aytm’s COVID-19 Consumer Tracker was fielded Thursday, April 30, 2020 – Friday, May 1, 2020, using aytm’s survey platform and proprietary panel PaidViewpoint.
Wave over Wave Trends found in the report include:
COVID-19 Awareness, Concern
Anticipated Change in Next 30 Days
Employment and Financial Impact
Estimated “Back to Normal” Timeline
The majority of consumers who have switched brands expect to continue to use at least a mix of new brands once the pandemic subsides.
Although total reported negative employment effects are slightly lower this week, 11% of Americans report a job lost due to the economic strain of the pandemic.
About one-third of Americans say the pandemic has had a severe impact on their daily lives. Severe impacts continue to disproportionately affect those in the Northeastern region of the country.
For detailed results, check out the report.
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