COVID-19 Pandemic Impact on US Consumers

The COVID-19 global pandemic is changing the US consumer landscape. To understand these changes and how they affect our clients, aytm is conducting a weekly tracking study, which focuses on consumer attitudes and perceptions of the virus, its impact on their daily lives, changes in purchase and consumption behavior, and their outlook on the future.

Weekly Tracking Study Results

The seventh wave of aytm’s COVID-19 Consumer Tracker was fielded Thursday, April 30, 2020 – Friday, May 1, 2020, using aytm’s survey platform and proprietary panel PaidViewpoint.

Wave over Wave Trends found in the report include:

  •   COVID-19 Awareness, Concern

  •   Perceived Severity

  •   Anticipated Change in Next 30 Days

  •   Employment and Financial Impact

  •   Estimated “Back to Normal” Timeline

Key findings:

  • The majority of consumers who have switched brands expect to continue to use at least a mix of new brands once the pandemic subsides.

  • Although total reported negative employment effects are slightly lower this week, 11% of Americans report a job lost due to the economic strain of the pandemic.

  • About one-third of Americans say the pandemic has had a severe impact on their daily lives. Severe impacts continue to disproportionately affect those in the Northeastern region of the country.


For detailed results, check out the report.

Have any questions? Contact us