COVID-19 Pandemic Impact on US Consumers

The COVID-19 global pandemic is changing the US consumer landscape. To understand these changes and how they affect our clients, aytm is conducting a weekly tracking study, which focuses on consumer attitudes and perceptions of the virus, its impact on their daily lives, changes in purchase and consumption behavior, and their outlook on the future.

Weekly Tracking Study Results

The fourth wave of aytm’s COVID-19 Consumer Tracker was fielded Thursday, April 9, 2020 – Friday, April 10, 2020, using aytm’s survey platform and proprietary panel PaidViewpoint.

Wave over Wave Trends found in the report include:

  •   COVID-19 Awareness, Concern

  •   Perceived Severity

  •   Anticipated Change in Next 30 Days

  •   Employment and Financial Impact

  •   Estimated “Back to Normal” Timeline

Key findings:

  • As Americans face uncertainty, discretionary spending continues to be cut. Spending is reduced in most major categories of non-critical products as well as fuel and large purchases. 

  • To cope with the new consumer landscape, shoppers are opening up to switching brands across several categories, including shelf-stable and frozen food, cleaning and personal care products, and non-alcoholic beverages. 

  • Four out of five Americans say that the pandemic has had at least a moderate impact on their daily lives.


For detailed results, check out the report.

Have any questions? Contact us