COVID-19 Pandemic Impact on US Consumers

The COVID-19 global pandemic is changing the US consumer landscape. To understand these changes and how they affect our clients, aytm is conducting a weekly tracking study, which focuses on consumer attitudes and perceptions of the virus, its impact on their daily lives, changes in purchase and consumption behavior, and their outlook on the future.

Weekly Tracking Study Results

The sixteenth wave of aytm’s COVID-19 Consumer Tracker was fielded Thursday, August 6, 2020 – Friday, August 7, 2020, using aytm’s survey platform and proprietary panel PaidViewpoint.

Wave over Wave Trends found in the report include:

  •   COVID-19 Awareness, Concern

  •   Perceived Severity

  •   Anticipated Change in Next 30 Days

  •   Employment and Financial Impact

  •   Estimated “Back to Normal” Timeline

Key findings:

  • New this wave, respondents were asked about their intentions around a hypothetical Covid-19 vaccine. Just under 60% of Americans would seek out a proven vaccine (if and when available) for themselves or encourage others to do the same. Likelihood to get the vaccine is highest among those 60 and older. 20% of Americans would be very unlikely to get a vaccine.

  • With the 2020 school year closing in (or beginning in some areas), preferences around class arrangement are polarized. Two-thirds of parents prefer an online format; however, one-quarter of parents prefer exclusively in-person classes, and another 15 percent prefer a hybrid approach.

  • Americans remain highly averse to traveling via mass transit, commercial airline, or cruise line if they had to do so today. Most remain much more comfortable with the idea of traveling independently, locally or over distance.


For detailed results, check out the report.

Have any questions? Contact us