COVID-19 Pandemic Impact on US Consumers

The COVID-19 global pandemic is changing the US consumer landscape. To understand these changes and how they affect our clients, aytm is conducting a weekly tracking study, which focuses on consumer attitudes and perceptions of the virus, its impact on their daily lives, changes in purchase and consumption behavior, and their outlook on the future.

Weekly Tracking Study Results

The twenty-first wave of aytm’s COVID-19 Consumer Tracker was fielded Thursday, December 3, 2020 – Saturday, December 5, 2020, using aytm’s survey platform and proprietary panel PaidViewpoint.

Wave over Wave Trends found in the report include:

  •   COVID-19 Awareness, Concern

  •   Perceived Severity

  •   Anticipated Change in Next 30 Days

  •   Employment and Financial Impact

  •   Estimated “Back to Normal” Timeline

Key findings:

  • As the holidays approach, over seventy percent of Americans anticipate a severe or moderate impact to their lives in the coming 30 days, (the highest percentage since the end of April).

  • Reliance on news media remains steady. Sixty percent of Americans are constantly or regularly consuming news on Covid-19 developments.

  • Financial and professional struggle remains common as one in 10 Americans continue to report job loss, while an additional 18 percent report wage or hourly reductions.



For detailed results, check out the report.

Have any questions? Contact us