US Consumer Research on Behaviors, Sentiment,
Priorities and Attitudes

COVID-19 Pandemic Impact on US Consumers

The COVID-19 global pandemic is changing the US consumer landscape. To understand these changes and how they affect our clients, aytm is conducting a weekly tracking study, which focuses on consumer attitudes and perceptions of the virus, its impact on their daily lives, changes in purchase and consumption behavior, and their outlook on the future.

Weekly Tracking Study Results

The fifteenth wave of aytm’s COVID-19 Consumer Tracker was fielded Thursday, July 23, 2020 – Friday, July 24, 2020, using aytm’s survey platform and proprietary panel PaidViewpoint.

Wave over Wave Trends found in the report include:

•   COVID-19 Awareness, Concern

•   Perceived Severity

•   Anticipated Change in Next 30 Days

•   Employment and Financial Impact

•   Estimated “Back to Normal” Timeline

Key findings:

• Heading into late summer, the nation finds itself in the midst of a second severe wave of Covid-19 outbreaks, news consumption remains high, economic fears mount, and Americans rank the pandemic as the most pressing societal issue facing the country.

• Consumers are showing no signs of returning to earlier spending levels in durable luxury goods like apparel, technology, toys and crafts, and beauty supplies. Conversely, pandemic spending continues to buoy increased shopping in supply and commodity categories.

• Americans remain adamant that, in the long term, they’ll be largely unaffected financially by the crisis, but immediate concerns persist.

For detailed results, check out the report.

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