COVID-19 Pandemic Impact on US Consumers

The COVID-19 global pandemic is changing the US consumer landscape. To understand these changes and how they affect our clients, aytm is conducting a weekly tracking study, which focuses on consumer attitudes and perceptions of the virus, its impact on their daily lives, changes in purchase and consumption behavior, and their outlook on the future.

Weekly Tracking Study Results

The fourteenth wave of aytm’s COVID-19 Consumer Tracker was fielded Thursday, July 9, 2020 – Friday, July 10, 2020, using aytm’s survey platform and proprietary panel PaidViewpoint.

Wave over Wave Trends found in the report include:

  •   COVID-19 Awareness, Concern

  •   Perceived Severity

  •   Anticipated Change in Next 30 Days

  •   Employment and Financial Impact

  •   Estimated “Back to Normal” Timeline

Key findings:

  • While in past waves impacts to daily life were disproportionately higher in the nation’s coastal regions, Americans in the southern and midwestern regions are now showing equivalent levels of disruption as outbreaks take hold in new hot spots.

  • Cuts to discretionary spending are up slightly this wave as Americans seek to limit expenses in order to adapt to financial hurdles brought on by pay reductions.

  • Product shortages have been a consumer burden since the tracker’s beginning in March, but the rate at which consumers are experiencing these stockouts is somewhat lower this wave.


For detailed results, check out the report.

Have any questions? Contact us