COVID-19 Pandemic Impact on US Consumers

The COVID-19 global pandemic is changing the US consumer landscape. To understand these changes and how they affect our clients, aytm is conducting a weekly tracking study, which focuses on consumer attitudes and perceptions of the virus, its impact on their daily lives, changes in purchase and consumption behavior, and their outlook on the future.

Weekly Tracking Study Results

The twelfth wave of aytm’s COVID-19 Consumer Tracker was fielded Thursday, June 11, 2020 – Friday, June 12, 2020, using aytm’s survey platform and proprietary panel PaidViewpoint.

Wave over Wave Trends found in the report include:

  •   COVID-19 Awareness, Concern

  •   Perceived Severity

  •   Anticipated Change in Next 30 Days

  •   Employment and Financial Impact

  •   Estimated “Back to Normal” Timeline

Key findings:

  • When asked to rank their level of concern about Covid-19 compared to other pressing international and domestic issues, the pandemic remains the most worrisome issue for most Americans, outranking the upcoming presidential election and US race relations.

  • In the shorter term, uncertainty about what the pandemic has in store for the country continues to have an unmistakable impact on daily life.

  • This week, fewer Americans are expecting improvements in their local communities over the next 30 days, and this particularly true in the West, where expectations that things will worsen jumped 11 percentage points from the previous wave two weeks prior.


For detailed results, check out the report.

Have any questions? Contact us