COVID-19 Pandemic Impact on US Consumers

The COVID-19 global pandemic is changing the US consumer landscape. To understand these changes and how they affect our clients, aytm is conducting a weekly tracking study, which focuses on consumer attitudes and perceptions of the virus, its impact on their daily lives, changes in purchase and consumption behavior, and their outlook on the future.

Weekly Tracking Study Results

The thirteenth wave of aytm’s COVID-19 Consumer Tracker was fielded Thursday, June 25, 2020 – Friday, June 26, 2020, using aytm’s survey platform and proprietary panel PaidViewpoint.

Wave over Wave Trends found in the report include:

  •   COVID-19 Awareness, Concern

  •   Perceived Severity

  •   Anticipated Change in Next 30 Days

  •   Employment and Financial Impact

  •   Estimated “Back to Normal” Timeline

Key findings:

  • While many Americans are still feeling “Covid fatigue,” the uptick in national cases has resulted in a spike in overall concern.

  • More Americans are expecting the Covid-19 situation to worsen than improve over the coming 30 days for the first time since early April, as optimism wanes and worries about the pandemic’s long-lived effects mount.

  • A majority of Americans, whether by choice or need, continue to cut discretionary spending and alter their consumption habits in other ways, as the pandemic continues to reshape the American consumer landscape.


For detailed results, check out the report.

Have any questions? Contact us