COVID-19 Pandemic Impact on US Consumers

The COVID-19 global pandemic is changing the US consumer landscape. To understand these changes and how they affect our clients, aytm is conducting a weekly tracking study, which focuses on consumer attitudes and perceptions of the virus, its impact on their daily lives, changes in purchase and consumption behavior, and their outlook on the future.

Weekly Tracking Study Results

The first wave of aytm’s COVID-19 Consumer Tracker was fielded Thursday, March 19, 2020 – Friday, March 20, 2020, using aytm’s survey platform and proprietary panel PaidViewpoint.

Key findings found in the report include:

  - COVID-19 Awareness, Concern

  - Impact on Daily Life

  - Changing Purchase Behaviors

  - Employment and Financial Impact

  - Estimated “Back to Normal” Timeline


For detailed results, check out the report.

Have any questions? Contact us