COVID-19 Pandemic Impact on US Consumers

The COVID-19 global pandemic is changing the US consumer landscape. To understand these changes and how they affect our clients, aytm is conducting a weekly tracking study, which focuses on consumer attitudes and perceptions of the virus, its impact on their daily lives, changes in purchase and consumption behavior, and their outlook on the future.

Weekly Tracking Study Results

The second wave of aytm’s COVID-19 Consumer Tracker was fielded Thursday, March 26, 2020 – Friday, March 27, 2020, using aytm’s survey platform and proprietary panel PaidViewpoint.

Wave over Wave Trends found in the report include:

  •   COVID-19 Awareness, Concern

  •   Perceived Severity

  •   Anticipated Change in Next 30 Days

  •   Employment and Financial Impact

  •   Estimated “Back to Normal” Timeline

Key findings:

  • More Americans are extremely concerned about the pandemic this week.

  • More consumers have cut back on discretionary spending.

  • Nearly one-third of Americans have been negatively affected through job loss or a reduction in salary/wages.

  • Americans’ thoughts on the future of their finances are largely unchanged from the previous wave.



For detailed results, check out the report.

Have any questions? Contact us