COVID-19 Pandemic Impact on US Consumers

The COVID-19 global pandemic is changing the US consumer landscape. To understand these changes and how they affect our clients, aytm is conducting a weekly tracking study, which focuses on consumer attitudes and perceptions of the virus, its impact on their daily lives, changes in purchase and consumption behavior, and their outlook on the future.

Weekly Tracking Study Results

The ninth wave of aytm’s COVID-19 Consumer Tracker was fielded Thursday, May 14, 2020 – Friday, May 15, 2020, using aytm’s survey platform and proprietary panel PaidViewpoint.

Wave over Wave Trends found in the report include:

  •   COVID-19 Awareness, Concern

  •   Perceived Severity

  •   Anticipated Change in Next 30 Days

  •   Employment and Financial Impact

  •   Estimated “Back to Normal” Timeline

Key findings:

  • As economic fears mount, the expected time until things are “back to normal” now sits at nearly 11 months.

  • Nearly half of Americans have increased their use of home delivery services due to the pandemic this week, and, among those, half are utilizing some form of restaurant service and Amazon more frequently.

  • Fewer people are expecting improvements at the local and global levels over the next 30 days. One-third expect improvements on a nationally.




For detailed results, check out the report.

Have any questions? Contact us