COVID-19 Pandemic Impact on US Consumers

The COVID-19 global pandemic is changing the US consumer landscape. To understand these changes and how they affect our clients, aytm is conducting a weekly tracking study, which focuses on consumer attitudes and perceptions of the virus, its impact on their daily lives, changes in purchase and consumption behavior, and their outlook on the future.

Weekly Tracking Study Results

The tenth wave of aytm’s COVID-19 Consumer Tracker was fielded Thursday, May 21, 2020 – Friday, May 22, 2020, using aytm’s survey platform and proprietary panel PaidViewpoint.

Wave over Wave Trends found in the report include:

  •   COVID-19 Awareness, Concern

  •   Perceived Severity

  •   Anticipated Change in Next 30 Days

  •   Employment and Financial Impact

  •   Estimated “Back to Normal” Timeline

Key findings:

  • Overall, concern for the COVID-19 pandemic is down slightly this week, although still elevated –57% of Americans remain extremely or very concerned about the pandemic.

  • Seventy percent of Americans are reducing their discretionary spending this week in order to cope with the pandemic’s evolving demands.

  • Health concerns remain highly prevalent (especially concerning older relatives) and economic fears continue to compound Americans’ worries. Three-quarters are at least very concerned for the US economy.


For detailed results, check out the report.

Have any questions? Contact us