COVID-19 Pandemic Impact on US Consumers

The COVID-19 global pandemic is changing the US consumer landscape. To understand these changes and how they affect our clients, aytm is conducting a weekly tracking study, which focuses on consumer attitudes and perceptions of the virus, its impact on their daily lives, changes in purchase and consumption behavior, and their outlook on the future.

Weekly Tracking Study Results

The eleventh wave of aytm’s COVID-19 Consumer Tracker was fielded Thursday, May 28, 2020 – Friday, May 29, 2020, using aytm’s survey platform and proprietary panel PaidViewpoint.

Wave over Wave Trends found in the report include:

  •   COVID-19 Awareness, Concern

  •   Perceived Severity

  •   Anticipated Change in Next 30 Days

  •   Employment and Financial Impact

  •   Estimated “Back to Normal” Timeline

Key findings:

  • Concern over the COVID-19 pandemic continues to fall very gradually this week – an ongoing trend since the beginning of April. Levels are at their lowest point since the tracker’s beginning. However, more than half of Americans are still extremely or very concerned about the outbreak.

  • Job losses are steady at about 10 percent. Twenty-one percent have experienced a reduction in salary or hourly wages, with very few seeing a return to pre-COVID levels despite nascent reopening efforts.

  • Forty-seven percent of Americans remain optimistic and expect that the COVID-19 pandemic will improve in their local area within the next 30 days, and just one-quarter expect the situation to worsen.


For detailed results, check out the report.

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