COVID-19 Pandemic Impact on US Consumers

The COVID-19 global pandemic is changing the US consumer landscape. To understand these changes and how they affect our clients, aytm is conducting a weekly tracking study, which focuses on consumer attitudes and perceptions of the virus, its impact on their daily lives, changes in purchase and consumption behavior, and their outlook on the future.

Weekly Tracking Study Results

The eighth wave of aytm’s COVID-19 Consumer Tracker was fielded Thursday, May 7, 2020 – Friday, May 8, 2020, using aytm’s survey platform and proprietary panel PaidViewpoint.

Wave over Wave Trends found in the report include:

  •   COVID-19 Awareness, Concern

  •   Perceived Severity

  •   Anticipated Change in Next 30 Days

  •   Employment and Financial Impact

  •   Estimated “Back to Normal” Timeline

Key findings:

  • As economic fears and employment impacts continue to dismantle the norms of daily activity and consumer behavior, three-quarters of Americans have reduced their discretionary spending within the past week.

  • A consistent theme since the tracker’s beginning in March has been that, individually, Americans are largely optimistic about their own financial future, and that trend continues this week despite growing economic unease the majority believe they will be as well (if not better) off one year from now.

  • Relatively unchanged from last week, health concerns are still top-of-mind for a vast majority of Americans, and especially so for older generations.


For detailed results, check out the report.

Have any questions? Contact us