COVID-19 Pandemic Impact on US Consumers

The COVID-19 global pandemic is changing the US consumer landscape. To understand these changes and how they affect our clients, aytm is conducting a weekly tracking study, which focuses on consumer attitudes and perceptions of the virus, its impact on their daily lives, changes in purchase and consumption behavior, and their outlook on the future.

Weekly Tracking Study Results

The nineteenth wave of aytm's COVID-19 Consumer Tracker was fielded Thursday, October 1st – Saturday, October 3rd. , using aytm’s survey platform and proprietary panel PaidViewpoint.

Wave over Wave Trends found in the report include:

  •   COVID-19 Awareness, Concern

  •   Perceived Severity

  •   Anticipated Change in Next 30 Days

  •   Employment and Financial Impact

  •   Estimated “Back to Normal” Timeline


Key findings:

  • Pandemic-related job losses are steady at 10 percent, with another 20 percent reporting other negative impacts to their regular earnings.

  • Covid-19 remains the most pressing social issue on the minds of many Americans, but the upcoming presidential election is also driving a nearly equivalent degree of concern.

  • Even in the face of a developing pandemic, most expect no significant change in their long-term financial state, and just under half actually expect to be in a better financial position overall one year from now.

    For detailed results, check out the report.

    Have any questions? Contact us