COVID-19 Pandemic Impact on US Consumers

The COVID-19 global pandemic is changing the US consumer landscape. To understand these changes and how they affect our clients, aytm is conducting a weekly tracking study, which focuses on consumer attitudes and perceptions of the virus, its impact on their daily lives, changes in purchase and consumption behavior, and their outlook on the future.

Weekly Tracking Study Results

The twentieth wave of aytm’s COVID-19 Consumer Tracker was fielded Thursday, October 29, 2020 – Saturday, October 31, 2020, using aytm’s survey platform and proprietary panel PaidViewpoint.

Wave over Wave Trends found in the report include:

  •   COVID-19 Awareness, Concern

  •   Perceived Severity

  •   Anticipated Change in Next 30 Days

  •   Employment and Financial Impact

  •   Estimated “Back to Normal” Timeline

Key findings:

  • Even with the US presidential election in the midst, Covid-19 remains as a top stressor from among a list of several current focal issues. Americans are finding that their attention is split.

  • At the end of October, there is little change to Americans’ intentions regarding a possible Covid-19 vaccine – only about half of the population is likely to get the vaccine themselves or to encourage others to do so.

  • Rates of job loss incurred due to the pandemic’s effects are steady at around 10% of the US population, and the majority of those who have suffered reduced earnings in some form or another since the start of the outbreak have yet to recuperate.



For detailed results, check out the report.

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