COVID-19 Pandemic Impact on US Consumers

The COVID-19 global pandemic is changing the US consumer landscape. To understand these changes and how they affect our clients, aytm is conducting a weekly tracking study, which focuses on consumer attitudes and perceptions of the virus, its impact on their daily lives, changes in purchase and consumption behavior, and their outlook on the future.

Weekly Tracking Study Results

The eighteenth wave of aytm’s COVID-19 Consumer Tracker was fielded Thursday, September 3, 2020 – Friday, September 4, 2020, using aytm’s survey platform and proprietary panel PaidViewpoint.

Wave over Wave Trends found in the report include:

  •   COVID-19 Awareness, Concern

  •   Perceived Severity

  •   Anticipated Change in Next 30 Days

  •   Employment and Financial Impact

  •   Estimated “Back to Normal” Timeline

Key findings:

  • In line with previous waves, just under 10 percent of Americans report experiencing job loss, and another quarter say their income has been negatively affected in other ways due to Covid-19.

  • Most Americans remain reluctant to resume any of the normal activities that were put on hold due to the pandemic, such as dining out, going to the gym, or using public transportation.

  • While most Americans would be open to using a vaccine for Covid-19 if it were available today, this wave brings a significant increase in the number of those who would oppose such a vaccine.



For detailed results, check out the report.

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