Pandemic Impact on US Consumer Holidays

With the ongoing development of the COVID-19 outbreak, you likely have some questions about how the holidays will be impacted.

Our team of research experts at aytm, in addition to our ongoing COVID-19 tracker, took a look at some holiday insights in our most recent study which ran Thursday, October 1st - Saturday, October 3rd, 2020.

Inside this report you will find data around:

Shopping behaviors for the holidays
The impact COVID-19 may have on holiday travel
How special gatherings may be affected

KEY FINDINGS

Nearly half of Americans plan to reduce their holiday travel.

While small group gatherings are more expected this year than larger ones, older Americans as well as those living in the West are more likely to avoid both.
One half of US consumers intend to do less in store shopping. This is especially evident among older consumers.

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