With the ongoing development of Coronavirus (COVID-19) outbreak, you likely have some questions about how to move forward (or if you should move forward at all) with your research.
Our team of research experts at aytm is actively working to produce ongoing data on the impact COVID-19 is having on consumer behaviors, sentiment, priorities and attitudes. We will continue to share our findings in the weeks and months to come.

Questions we plan to address include:

  • Will data be biased?
  • Should we be running research right now?
  • What steps should we be taking in survey design and fielding to mitigate bias?
  • Do we expect that there will be differences by market?
  • Should we make any changes to our fielding approaches?
  • Should we make any changes to what kind of research we are doing and/or how we ask survey questions during this time?
  • How can we pivot from in-person qual research to remote research?
  • And much more

We don’t know how long the disruption caused by the COVID-19 will last. The companies who try to understand the differences in consumer behaviors will have a major advantage over those who take a ‘wait and see’ approach.

Aytm is here to support you through this uncertain time, providing ongoing insights at every step along the way.

Wave 24 Report

The twenty-fourth report was fielded Thursday, March 4 – Friday, March 5, 2021. 

Key findings:

  • Impacts on daily life remain consistent and prevalent. One in ten Americans continues to face job loss due to Covid-19 and many more are still coping with reduced wages or earnings. Around three-quarters of Americans report a severe or moderate impact to their daily loves, although the number expecting these impacts to continue through the next 30 days falls to 60 percent.

  • From a 30-day outlook perspective, Americans grow sharply more optimistic. Many more Americans are expecting improvements in their local communities, across the country, and globally throughout the next few weeks.

  • Intent to get a vaccine is high among 60 percent of those not currently vaccinated, and, similarly, six in 10 Americans are likely to encourage others to get vaccinated as well.

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Waves 22 & 23 Report

The twenty-second and twenty-third combined waves were fielded Thursday, January 28 – Saturday, January 30, 2021. 

Key findings:

  • Americans’ anxiety related to Covid-19 remains stable (and elevated) through the close of 2020 and into the start of the new year, although optimism about the months ahead grows to its highest point since early summer.

  • The average expected time until Americans expect their lives to return to normal continues to climb and reaches its highest point yet – nearly 14 months. Yet, a hope for better financial times in the long-run remains. And more Americans - 60% - intend to get a vaccine when possible (among those who haven’t done so already).

  • Newly added to the tracker in recent waves, participants are now asked about their own personal experience with the disease. Nearly one in ten have had the disease themselves, and 15 percent live with someone who has contracted it.

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Wave 21 Report

The twenty-first wave was fielded Thursday, December 3 – Saturday, December 5. 

Key findings:

  • As the holidays approach, over seventy percent of Americans anticipate a severe or moderate impact to their lives in the coming 30 days, (the highest percentage since the end of April).

  • Reliance on news media remains steady. Sixty percent of Americans are constantly or regularly consuming news on Covid-19 developments.

  • Financial and professional struggle remains common as one in 10 Americans continue to report job loss, while an additional 18 percent report wage or hourly reductions.

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Wave 20 Report

The twentieth wave was fielded Thursday, October 29th – Saturday, October 31st. 

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Wave 19 Report

The nineteenth wave was fielded Thursday, October 1st – Saturday, October 3rd. 

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Wave 18 Report

The eighteenth wave was fielded Thursday, September 3, 2020 - Friday, September 4, 2020.

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Wave 17 Report

The seventeen wave was fielded Thursday, August 20, 2020 – Friday, August 21, 2020.

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Wave 16 Report

The sixteenth wave was fielded Thursday, August 6, 2020 – Friday, August 7, 2020.

 
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Wave 15 Report

The fifteenth wave was fielded Thursday, July 23, 2020 – Friday, July 24, 2020.



 
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Wave 14 Report

The fourteenth wave was fielded Thursday, July 9, 2020 – Friday, July 10, 2020.


 
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Wave 13 Report

The thirteenth wave was fielded Thursday, June 25, 2020 – Friday, June 26, 2020.

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Wave 12 Report

The twelfth wave was fielded Thursday, June 11, 2020 – Friday, June 12, 2020.

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Wave 11 Report

The eleventh wave was fielded Thursday, May 28, 2020 – Friday, May 29, 2020.

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Wave 10 Report

The tenth wave was fielded Thursday, May 21, 2020 – Friday, May 22, 2020.

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WAVE 9 REPORT

The ninth wave was fielded Thursday, May 14, 2020 – Friday, May 15, 2020. 

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WAVE 8 REPORT

The eighth wave was fielded Thursday, May 7, 2020 – Friday, May 8, 2020.


 
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WAVE 7 REPORT

The seventh wave was fielded Thursday, April 30, 2020 – Friday, May 1, 2020.

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WAVE 6 REPORT

The sixth wave was fielded Thursday, April 23, 2020 – Friday, April 24, 2020.

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WAVE 5 REPORT

The fifth wave was fielded Thursday, April 16, 2020 – Friday, April 17, 2020.

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WAVE 4 REPORT

The fourth wave was fielded Thursday, April 9, 2020 – Friday, April 10, 2020.

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WAVE 3 REPORT

The third wave was fielded Thursday, April 2, 2020 – Friday, April 3, 2020.

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WAVE 2 REPORT

The second wave was fielded Thursday, March 26, 2020 – Friday, March 27, 2020.

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WAVE 1 REPORT

The first wave was fielded Thursday, March 19, 2020 – Friday, March 20, 2020. 

Key findings:

  - COVID-19 Awareness, Concern

  - Impact on Daily Life

  - Changing Purchase Behaviors

  - Employment and Financial Impact

  - Estimated “Back to Normal” Timeline

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