The nineteenth wave was fielded Thursday, October 1st – Saturday, October 3rd.
Key findings:
Pandemic-related job losses are steady at 10 percent, with another 20 percent reporting other negative impacts to their regular earnings.
Covid-19 remains the most pressing social issue on the minds of many Americans, but the upcoming presidential election is also driving a nearly equivalent degree of concern.
Even in the face of a developing pandemic, most expect no significant change in their long-term financial state, and just under half actually expect to be in a better financial position overall one year from now.
The eighteenth wave was fielded Thursday, September 3, 2020 - Friday, September 4, 2020.
Key findings:
In line with previous waves, just under 10 percent of Americans report experiencing job loss, and another quarter say their income has been negatively affected in other ways due to Covid-19.
Most Americans remain reluctant to resume any of the normal activities that were put on hold due to the pandemic, such as dining out, going to the gym, or using public transportation.
While most Americans would be open to using a vaccine for Covid-19 if it were available today, this wave brings a significant increase in the number of those who would oppose such a vaccine.
The seventeen wave was fielded Thursday, August 20, 2020 – Friday, August 21, 2020.
Key findings:
In order to deal with the growing economic pressures felt at home, many American consumers continue to reduce their non-essential spending in particular economic sectors including dining, entertainment, and vacation/travel.
As has been the case since the tracker’s beginning in March, certain product categories face heightened risk of reduced traffic as American consumers scale back their discretionary expenditures, namely: apparel, beauty supplies, and technology products.
As the Covid-19 pandemic continues to reshape the retail landscape and consumers shift their shopping priorities, brand-switching has become part of the new routine. Consumers continue to seek more affordable options and items to replace products that cannot be found on the shelf.
The sixteenth wave was fielded Thursday, August 6, 2020 – Friday, August 7, 2020.
The fifteenth wave was fielded Thursday, July 23, 2020 – Friday, July 24, 2020.
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The fourteenth wave was fielded Thursday, July 9, 2020 – Friday, July 10, 2020.
The thirteenth wave was fielded Thursday, June 25, 2020 – Friday, June 26, 2020.
The twelfth wave was fielded Thursday, June 11, 2020 – Friday, June 12, 2020.
The eleventh wave was fielded Thursday, May 28, 2020 – Friday, May 29, 2020.
The tenth wave was fielded Thursday, May 21, 2020 – Friday, May 22, 2020.
The ninth wave was fielded Thursday, May 14, 2020 – Friday, May 15, 2020.
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The eighth wave was fielded Thursday, May 7, 2020 – Friday, May 8, 2020.
The seventh wave was fielded Thursday, April 30, 2020 – Friday, May 1, 2020.
The sixth wave was fielded Thursday, April 23, 2020 – Friday, April 24, 2020.
The fifth wave was fielded Thursday, April 16, 2020 – Friday, April 17, 2020.
The fourth wave was fielded Thursday, April 9, 2020 – Friday, April 10, 2020.
The third wave was fielded Thursday, April 2, 2020 – Friday, April 3, 2020.
The second wave was fielded Thursday, March 26, 2020 – Friday, March 27, 2020.
The first wave was fielded Thursday, March 19, 2020 – Friday, March 20, 2020.
Key findings:
- COVID-19 Awareness, Concern
- Impact on Daily Life
- Changing Purchase Behaviors
- Employment and Financial Impact
- Estimated “Back to Normal” Timeline
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