In the past 20 years, technology has driven substantial change in the market research industry, like it has in every other sector. The days of punch cards are long gone; the internet has opened up a whole new level of access and computing power and automation is vastly improving efficiency.
In this guide we will give you informative step by step directions on how you can conduct self-service market research in minutes.
It includes information on:
- Best Practices for Survey Design
- Properly Targeting Your Panel Audience
- Easily Programming Complex Surveys with No Technical Skills
- Using Automation to Speed up Data Analysis & Get to Actionable Insights Sooner
Aytm is a Consumer Insights Automation solution that drives agile innovation for some of the largest consumer brands, advertising agencies and marketing consultancies in the world. Reach 60MM consumers via our proprietary and partner panels, and run a full range of sophisticated quantitative research tests from a powerful but easy to use interface - cutting down the time to insights from days or weeks to hours.