---
title: Real advice for virtual shelf testing
description: Shelf test research in real-life environments can be expensive, time-consuming, and sometimes, is simply not feasible. Virtual shelf testing might be the answer,
image: https://insights.aytm.com/hubfs/Simulate_%20Square.jpg
---

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# Real advice for virtual shelf testing

### BEST PRACTICES FROM THE EXPERTS AT AYTM AND IDG

  
**Now available on-demand. Originally recorded June 2024.**

Shelf test research in real-life environments can be expensive, time-consuming, and sometimes, is simply not feasible. In that case, researchers can use virtual shelf testing to simulate in-store environments to collect both qualitative and quantitative insights.   
   
In this live learning session,  IDG and aytm will join forces to share their expertise.  
Topics include:

- Virtual shelf test use cases: Discover practical applications and benefits
- Available environments: Learn about different virtual environments and their best use cases
- Methodologies to know: Understand the essentials for effective virtual shelf testing
- Do’s and don'ts: Get tips from our experts on best practices for conducting a virtual shelf test

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