Now available on-demand. Originally recorded June 2024.

Shelf test research in real-life environments can be expensive, time-consuming, and sometimes, is simply not feasible. In that case, researchers can use virtual shelf testing to simulate in-store environments to collect both qualitative and quantitative insights. 

In this live learning session,  IDG and aytm will join forces to share their expertise.
Topics include:

  • Virtual shelf test use cases: Discover practical applications and benefits
  • Available environments: Learn about different virtual environments and their best use cases
  • Methodologies to know: Understand the essentials for effective virtual shelf testing
  • Do’s and don'ts: Get tips from our experts on best practices for conducting a virtual shelf test