---
title: "Hit the TURF running in 2025: Live learning session"
description: Brianna Boyer, Sr. Director of Solution Strategy at aytm shares her best tips and tricks for TURF analysis.
image: https://insights.aytm.com/hubfs/Hit%20the%20TURF_Square.jpg
---

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# Hit the TURF running in 2025

### BEST PRACTICES FOR ELEVATING YOUR TURF ANALYSIS

  
**Originally recorded January 2025. Now available on-demand.**

Today’s success is dependent on having the right tools at your disposal. And the most effective businesses gain market share using methods like TURF analysis. TURF analysis is designed to help researchers gain insights into consumer behavior to gauge the potential success of their company’s products and services.  
   
Discover how and when to leverage TURF analysis to identify the optimal product or service combinations to reach the largest possible audience. We’ll guide you through the key steps, from designing your study to interpreting your results.

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